In the unsecured consumer lending space, lead generation is a critical driver of growth. But are we valuing the right things?
In our latest video interview, Cane Bay Partners Co-founder Kirk Chewning shares a perspective that challenges the current state of lead pricing in the industry. According to Kirk, while many are focused on lowering costs, lead prices have actually declined in aggregate—and that’s hurting the marketplace.
“It might not be very popular of me to say,” Kirk notes, “but in reality, lead prices in the unsecured consumer lending space have actually been going down. And that’s actually harmful in the marketplace.”
What You’ll Learn in the Video:
- Why data—not volume—should drive lead pricing
- How both lead providers and lenders benefit from higher-quality leads
- Why paying more for the right leads can actually deliver better ROI
Whether you’re a lender trying to improve customer acquisition or a lead provider looking to better price your services, this conversation offers valuable insight into how the industry can shift toward smarter, data-informed decision-making.
Watch now: